Fractional Product & Growth Lead

I work across SaaS, marketplaces, subscription products and AI-enabled workflows, from discovery and roadmap choices through delivery, launch and growth.

I help digital-product teams turn customer feedback, behavioural data and commercial goals into clearer product decisions, prioritised features and customer journeys that can be shipped, adopted and improved.

DISCUSS PRODUCT OR GROWTH →

Product strategy, delivery and growth

  • Research, market and competitor insight, ICP, positioning, product discovery and MVP scope.

  • I help turn that picture into a feature, MVP, customer journey or a clear decision not to build. That means defining scope, making trade-offs visible and creating a roadmap people can act on.

  • I work with design, engineering and commercial teams through delivery. We agree what good looks like, prepare the customer journey, then use early signals to inform the next decision.

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Experience across product, data and digital growth

Telerik by Progress Software ‍ ‍

Software and developer tools · SEO & search growth

Vistaprint

Global e-commerce · AI Product Manager, VOC intelligence

D-EDGE

Hospitality technology · Commercial Product Manager, Data intelligence

Lastminute Travel Group

Online travel · SEO Lead, Search & website growth

SEO Lead, technical SEO, organic visibility and website growth for a global software business.

Led the development of an AI-powered voice-of-customer capability using retrieval-augmented generation, turning high-volume customer feedback into traceable, actionable insight for product and customer-service teams. Complex dashboard products with proprietary ML models.

Owned a data-intelligence product portfolio end to end across several markets, working with development, sales and UX.

Led SEO and partnered with product teams to make search and website growth part of product priorities in a high-volume travel business.

Netcentric, a Cognizant company

Digital experience consultancy · Product Manager & Product Owner, Financial services

Worked as Product Manager and Product Owner on financial-services products, translating business and user needs into clear priorities and supporting delivery across design and engineering teams.

‍ ‍Testimonials

"I mainly worked with Anita on a performance analysis application for hoteliers. As a product manager, she has this rare talent for making the most of any situation and the people around her. She has been positive, curious and efficient in all the projects we have worked on. She is both product and technical oriented. Whether in the UX research phase or during usability testing, I was impressed with Anita’s ability to conduct interviews and spark dialogue. If I had the chance, I would love to work with her again in the future."

Sophie Alram, former UX lead at D-EDGE

Two ways to work together

  • For a team that needs senior product ownership now, before hiring full-time or while the shape of the role becomes clearer.

    I can join across customer insight, roadmap choices, delivery with design and engineering, launch and adoption.

  • For a team with an AI opportunity to explore before committing to a substantial build.

    Together, we define the customer or operational workflow, the role AI could play, the information it needs, where people stay involved and how the product will earn trust and be adopted.

Start a conversation

Tell me what you are working on

A short note is enough. Tell me about the product, the stage it is at and the decision or role you have in mind, and I will reply with whether and how I can help.