Hey there! 👋
I´m Ani, Product manager who specializes UX (User Experience) and Growth.
I provide strategic data-driven, user-centric product management & growth consulting to elevate your business.
From concept to launch, startups, scaleups and mature products.
From Ecommerce to B2B SaaS.
My Approach
Collaborative
I believe in the power of collaboration to create exceptional products. As an extension of your team, I immerse myself in your vision and goals to help you succeed either to scale your product or help you build it from scratch.
Continuous improvement
I take an iterative approach in my work to ensure you achieve growth along the way. I identify friction points in your product or website to find the ¨why¨ behind drop-offs, combine metrics and deep user behavior analysis to refine your user flows and foster growth.
I conduct robust market and user research, pinpoint opportunities from a competitor analysis to ship products which users love and stick to.
Fuel growth.
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Growth driven and user-centric
Data-driven approach, conducting user research with quantitative and qualitative data.
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AI Product Management
Leveraging AI to Enhance Product Development. Versed in machine learning and LLM product features.
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15 Years of Digital Experience
Across various industries (travel tech, software products, edtech, ecommerce, CMS, enterprise VOC, DTC) and different markets.
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Helped 100+ products
From concept to MVP launch (full product development lifecycle management and hands-on delivery with development and design), full digital product management stack, SaaS, Product-led growth (onboarding, retention, activation), UX audits and reviews, CRO (sign ups, conversions, churn rate prevention)
D-EDGE Data Intelligence product suite for hoteliers
B2B Product lead for SAAS data-intelligence suite for hoteliers. Market research, competitor analysis, work with marketing, GTM, sales and product development to build impactful products, leveraging data and AI. Conducted user testing, pricing experiments, launched products from 0 to launch in Asia.
Inspiring products
Netcentric Product Owner
Enterprise Product owner for big enterprise products like Adobe AEM CMS for BBVA bank and Adobe DAM components for Danone.
Vista CX Insights Platform
AI Product manager for internal CX Insights platform, leveraging ML and LLM to drive CX insights across the orgization.
Product owner for ecommerce content management system for Promotique from concept to launch.
WriteStories
Fractional Product lead for WriteStories, from concept, user research and testing to early access launch. Leadership on key strategic initiatives while ensuring that the product is aligned with market demands, user needs, and growth objectives.
Upshelf Product Growth
Growth product manager for Upshelf. Conducted user research, user testing and UX recommendations for a full product overhaul of dashboards.
Last Minute Group
Search Growth Product Owner worked as a part of a dedicated SEO squad to deliver and achieve search, ecommerce results.
Kualitee
Product growth consultant for Kualitee focused on traffic to trial conversion, user onboarding and product aha, happy path optimization. Experimentation with a free trial product happy path vs a demo, grew feature adoption by 75% for 3 key features in only 1 quarter, increased trial to conversion by 43% in 6 months.
Growth
Breezedocs AI
Full product review from a UX and growth perspective for the launch of Breezedocs AI
SDS Manager
Product growth, freemium, traffic to trial, trial to conversion and seamless product onboarding to unlock product value in first user interactions.
Linkbot
Increased user activation by 55% in 1 month for free trials to grow conversions, improved user onboarding and designed a frictionless sign up flow.
No generic advice, only hands-on expertise and results
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8x Increase in feature adoption of product
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53% increase of sign up rate in 3 months
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Double purchase conversion rate with 10x hands-on approach
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44% increase of conversion rate in a quarter (ecommerce, jewellery)
〰️ 8x Increase in feature adoption of product 〰️ 53% increase of sign up rate in 3 months 〰️ Double purchase conversion rate with 10x hands-on approach 〰️ 44% increase of conversion rate in a quarter (ecommerce, jewellery)
What Clients are Saying
"I mainly worked with Anita on a performance analysis application for hoteliers. As a product manager, she has this rare talent for making the most of any situation and the people around her. She has been positive, curious and efficient in all the projects we have worked on. She is both product and technical oriented. Whether in the UX research phase or during usability testing, I was impressed with Anita’s ability to conduct interviews and spark dialogue. If I had the chance, I would love to work with her again in the future."
Sophie Alram, Senior Product Designer, Sephora
"Anita provided a detailed overview of improvements we could make to our site to enhance conversion and user experience. We were impressed with the thorough report and the actionable recommendations she offered. We would be delighted to work with Anita again."
"Received high-quality work from Anita! The UI/UX research was thorough was well explained. She's knowledgeable and understands heuristics well, including a top of great attention to detail."
"Ani was one of the best providers I have ever worked with. I hope to use their UX B2B product growth services again.."
Shannon Sofield, founder of LinkBot
"Ani is a great colleague, very reliable and responsible. She takes on any challenge with enthusiasm, provides multiple alternatives and recommends the best solution for both the company and the clients.
At the time we worked together, she was a great Business Analyst with strong background in SEO, for which I asked her support on several occasions. I would love to work with you again, Ani!"
Xavier Elvira, Principal Project Manager
"Working with Anita is very pleasant, she is very helpful, friendly, smart and professional too. What i like about her as product manager, she is actively engage with every of country reps to understand the needs in each market to ensure the product will meet the market needs. Her explanation during our bi-weekly update for product is also very clear and well communicated. "
Venny Wong
Get in Touch!
Schedule a 1:1 introductory session with me to discuss your needs.
FAQ
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First things first, don't be nervous. We'll start with a consultation to understand your needs and how we can best collaborate
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Pricing is based on both the project's scope and your desired timeline. (I promise fair rates and will always require your approval before we start, you will receive a detailed breakdown).
I'm available for per-project and hourly work, as well as monthly work to allow me to make a bigger impact.
To illustrate with an example, I can join on a per-project basis to help you build your MVP from 0 to 1. After that, we can switch to ¨on demand¨ or fixed hours, allowing me to serve as part of your team and help you iterate further on your product.
Any combination of project, hourly or retainer work is possible.All my pricing is based on my hourly rate. Projects are priced based on the estimated amount of time they will take to complete, and retainers are priced based on the number of hours per month.
As it comes to being a part of a company, I thrive in high-paced environments with clear goals, less hierarchy and inspiration, energy and empowerment to act as an agency. Flex and hybrid, remote are key for me to balance life, work and growth.
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Timelines depend on on the scope, but I generally dedicate up to a month to each client, with the possibility of an extension based on my availability. I can also work on short-term projects if I see value.
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User-Centric Growth Strategies: Define growth strategies that are rooted in user experience insights. For example, rather than just pushing features, I optimize product usability to increase organic growth or leverage a product's existing features to create viral loops.
A/B Testing and Data-Driven Decisions: Leverage data to drive both product design decisions and growth tactics. A/B testing, analyzing UX behaviors, and iterating on designs to maximize conversion rates and key KPIs.
UX and Growth Audits
Product Strategy and Roadmap Development
Product Lifecycle Management from concept to MVP to launch and growth - PRDs, user flows, UX requirements
User Research and Feedback Analysis - conduct user research, including interviews, surveys, usability testing, and analytics review,to better understand the needs, pain points, and behaviors of the target audience.
Analyze user feedback, identify trends, and ensure the product adapts to meet user needs and expectations.
Product Growth and Scaling - implement scaling strategies as the product gains traction, e.g. onboarding, retention strategies, or adding new features based on customer feedback and data insights.