About me

I am a seasoned Product Management and Growth Consultant with expertise in driving impactful changes for digital products and websites. Over the years, I have honed my skills in UX and CRO strategies, helping businesses maximize their digital presence and user engagement. My journey spans roles in leading SaaS, e-commerce, and digital service providers, where I have delivered strategic product roadmaps, optimized user experiences, and boosted conversion rates through data-driven insights. I take pride in aligning business objectives with innovative product solutions that not only enhance usability but also contribute to tangible growth and long-term customer satisfaction.

Certifications:

  • Certified Scrum Product Owner by Scrum Alliance

  • UX Master by Baymard Institute

Tools:

  • JIRA, Atlassian Confluence

  • Balsamiq, Figma

  • MIRO

  • Hotjar, MS Clarity, usertesting.com, Sneek for Shopify

  • Google Analytics, Mixpanel

  • Looker

Education:

  • Master in Economics, Marketing

  • Master degree in Digital Marketing and Communication

Hobbies:

  • Yoga, zumba

  • Big fan of avocados

  • Growing a happy and independent toddler

  • Art

  • Inner engineering

I commit myself to do things joyfully and passionately regardless of external factors.

I believe in power from within. Drivers:

the power of compound

consistency

master a craft, but remain t-shaped and versatile

always curious to learn

intuition over thinking

Values