Ecommerce Product Management involves balancing business, product development, and marketing to drive growth. Key tasks include optimizing product assortment, designing UX, A/B testing, and tracking KPIs. A strong product manager is crucial for success in digital commerce projects.

A bloated product backlog slows down progress. As a Product Owner, clean it by removing outdated tasks, organizing ideas separately, and aligning items with your product vision. Prioritize effectively, educate stakeholders, and take control—your backlog should be a strategic tool, not a dumping ground.